In today’s digital-first world, a company’s website and online store are far more than just sales tools — they represent the brand’s entire customer experience.

With the release of Odoo 19, the website and eCommerce modules receive one of the most impressive upgrades yet.

The new version takes what was already an intuitive website builder and turns it into a complete digital experience platform, giving companies more design freedom, automation, and integration possibilities than ever before.

From dynamic visual elements to real-time SEO insights and seamless checkout flows, Odoo 19 is setting a new standard for how businesses build and manage their online presence.

The Odoo 19 Website Builder introduces a redesigned editing environment that makes professional website creation faster and more flexible.

You can now design with dynamic ribbons and banners — perfect for promoting campaigns, discounts, or upcoming events. These new visual elements automatically adapt to your site’s theme colors, ensuring consistent branding without extra manual work.

Reusable page templates make it easy to replicate layouts for multiple products or service pages. Combined with 19 new design snippets, users can mix and match prebuilt blocks for galleries, call-to-action buttons, or testimonials — all without touching a line of code.

Behind the scenes, the new OWL framework ensures faster rendering, smoother editing, and overall improved performance. Even large, content-heavy pages now load instantly, while the cleaner URL structure boosts both SEO visibility and user readability.

Odoo 19 introduces a powerful assistant that takes the guesswork out of optimization. As you build your website, the system performs real-time SEO checks — analyzing keywords, meta descriptions, and titles while providing instant recommendations to improve ranking potential.

For accessibility, Odoo automatically evaluates color contrast, font sizes, and readability against WCAG standards. This ensures that every visitor — regardless of device or ability — enjoys a seamless experience.

Thanks to automated structured data and meta tagging, your pages are also better understood by search engines, increasing discoverability and boosting your site’s authority.

The eCommerce module in Odoo 19 has been completely reimagined to deliver a richer, more enjoyable shopping experience.

Product pages can now be fully customized with new layout options, image variants, and modern grid designs. The updated shop catalog view allows customers to filter, sort, and explore collections with ease, ensuring a frictionless browsing journey.

Odoo has also refined the checkout process — introducing:

• a unit-of-measure selector for wholesale,
• an enhanced click-and-collect workflow,
• a streamlined address and payment experience.

Whether customers buy online or pick up in-store, every step feels smoother and faster — designed to reduce cart abandonment and increase conversions.

Odoo 19 extends eCommerce functionality beyond your website — connecting your online store directly to the platforms where your customers already shop.

• Google Merchant Center Integration: Automatically sync your product catalog with Google Shopping, ensuring your listings are always up to date.
• Print-on-Demand via Gelato: Sell personalized products globally without managing inventory or shipping.
• Social Channel Integrations: Reach new audiences by selling directly through Meta and TikTok Shops, connecting your eCommerce catalog with your social strategy.

These integrations transform Odoo into a true multi-channel commerce platform, centralizing your operations while expanding reach.

Under the hood, Odoo 19 delivers significant improvements to speed, responsiveness, and user experience.

The migration to the OWL framework has drastically improved page load times, ensuring that websites and stores perform flawlessly across devices. The visual editor feels more fluid and modern, while improved responsiveness guarantees a consistent appearance on desktop, tablet, or mobile.

With Odoo 19, your website and eCommerce store are no longer separate entities — they’re part of a unified brand experience that’s fast, intelligent, and effortless to maintain.

From real-time SEO feedback to integrated marketing and social selling, every feature is designed to help businesses build smarter, sell faster, and grow stronger online.

If your goal is to enhance your digital presence, optimize user experience, and increase online sales, Odoo 19 is the next step forward.