Digital transformation is the use of technologies to change existing processes or services or create new ones. This means completely changing how the business is run to meet rapidly evolving market demands and customer needs.

Recent years have shown that digital transformation is a way of survival, not just a necessity. Often, customers, with their habits of buying goods and using services, signal that the company needs to switch to another type of service. Data is a key asset today, so it is an excellent advantage for a company to be able to analyze it in real time and react quickly.

Digital transformation allows small and medium-sized companies to compete at relatively low costs in the market. Moreover, if a business is just starting up by eliminating the old methods, it can lay the proper foundation and manage the processes "intelligently" from the beginning.

1. Transformation of processes. Companies can review their existing processes to reduce costs and improve quality. By embracing digitalization and automation and providing employees with digital tools and real-time data, it is possible to make more strategic decisions and monitor performance. For example, the availability of data in the cloud allows linking different processes and locations while the automation of manual tasks in procurement or supply chain management, as well as the introduction of artificial intelligence and machine learning, reduce service execution time and help to convert data and use it more practically.
2. Transformation of the business model. Business modification to change the way value is delivered to the customer. A business can use technology to complement physical products with digital tools and services. A great example is Netflix, the streaming platform for movies and TV series, which switched from sending DVDs by mail to online streaming. Another example of business model transformation is technology OEMs moving from a sales and support model to XaaS (Anything as a service, where X stands for hardware, storage capacity, or applications. The service is paid on a subscription basis according to consumption, not as a prepaid purchase or license.
3. Transformation of a company's culture or organization. Digital transformation is based on keyword transformation, not digital. It is a mindset shift where business emphasizes customer service and innovation rather than managing the production of a product. For a culture change to be successful, business leaders need to actively involve all employees, clearly define the reasons and objectives for the transformation, clarify roles and provide training.

• Artificial Intelligence (AI) - technologies such as machine learning combined with automation help implement decision-making based on real-time data. AI learns from object recognition, decision-making, examples, and more. It can enable the introduction of innovative smart products, a more personalized customer experience, optimized workflows in supply chains or change management, etc.
• Hybrid cloud - a cloud computing model that uses a combination of at least one private cloud and at least one public cloud operating together to provide a flexible mix of cloud computing services. By creating a unified and flexible cloud for each workload and not limiting the business to a single platform or vendor, the hybrid cloud provides the agility, scalability, and resilience to make digital transformation a lasting success.  
• Microservices - an architectural and organizational approach to software development in which the application is built as independent units that run each application process as a service. This technology accelerates the development of applications and makes scaling easier. With Agile or DevOps methodologies, microservices enable innovation and accelerate new product features to the market.
• Internet of Things - objects and devices equipped with sensors to collect and transmit data via the internet. Applications such as supply chain logistics generate real-time data that artificial intelligence and data analytics applications turn into automation and decisions.
• Blockchain is a technology for decentralized storage and distributed transaction recording based on cryptographic information protection methods. Companies are using blockchain technology to facilitate supply chain flexibility and the speed of cross-border financial services.
• Digitization - converting information stored on paper into digital data. This happens in every business sector, healthcare, government, and education.
  

• In-depth data analysis that allows you to make decisions in real time, not just based on historical data.
• Increased efficiency and performance.
• Optimized customer experience.
• Bringing innovation into your business model.
• Maintaining a competitive development strategy.
• Crisis resilience increase
  

When implementing a digital transformation, a company can take time to look back and analyze internal systems and customer interactions. You can ask questions like, "Can we change business processes to make better decisions, improve efficiency and customer experience, and make it more personalized?"